FEB 12, 2024 | ASIA PACIFIC | INDIA
'One-Size-Fits-All’ Approach Not Fit for Deepfakes: BSA to MeitY
The Economic Times, February 12, 2024
By Suraksha P
BSA | The Software Alliance, which is headquartered in Washington, DC, said that business-to-business and enterprise software services may not pose the same risk to user safety and public order and that the government should consider content authenticity solutions.
Venkatesh Krishnamoorthy, BSA Country Manager — India, suggested the use of watermarks for AI-generated content to help users differentiate between real content and AI-generated content and prevent misinformation. An open-source standard developed by the Coalition for Content Provenance and Authenticity generates tamper-evident content credentials (C2PA). This standard will help consumers decide if content is trustworthy and promote transparency around the use of AI, he said.
Original Posting: https://economictimes.indiatimes.com/tech/technology/one-size-fits-all-approach-not-fit-for-deepfakes-bsa-to-meity/articleshow/107604607.cms?from=mdr
ACERCA DE BSA
BSA | The Software Alliance (www.bsa.org) es el principal defensor de la industria global del software ante los gobiernos y en el mercado internacional. Sus miembros se encuentran entre las compañías más innovadoras del mundo, creando soluciones de software que impulsan la economía y mejoran la vida moderna.
Con sede central en Washington, DC y operaciones en más de 30 países, BSA es pionera en programas de cumplimiento normativo diseñados para fomentar el uso legal de software, y apoya políticas públicas que incentivan la innovación tecnológica e impulsan el crecimiento de la economía digital.